“Over the past 7 years, I have used a wide range of saffron, from various different brands and countries. When I sampled Attar's saffron for the first time, I could see that the look, smell and quality was far superior compared to any saffron I previously cooked with, and it took all of my dishes to a new level."

Philip Juma

Chef and Founder Juma Kitchen

"Threads of fire— aromatic, vibrant, potent and mesmerising"

Philip Khoury

Author and Head Pastry Chef at Harrods

"It's amazing! Just so deeply fragrant and the strands a gorgeous vibrant colour!"

Noor Murad Author and Chef

“I must say, it’s very good”

Sami Tamimi

Chef, Food writer, co-owner of Ottolenghi

"Thank you for sharing your beautiful product. I was shocked when I used yours - the colour was just amazing and I only needed a little. It's so lovely and strong compared to my previous supplier"

Jaz

“Saffron is renowned to be the most expensive spice in the world. Saffron is commonly used in baked goods in Sweden for Christmas and Easter. Naturally, I look for quality and flavour when I buy this spice, this I have found in Attar's Saffron. The taste, aroma and colour are exemplary. I also love the fact that they support farmers and help them to improve their farming methods and encourage water conservation. I will most certainly be buying again”.

Louise Hurst, Nordic Kitchen Stories Recipe Developer and author